Zombies, Pirates and Volvo, Oh My

By Patrick Olsen  on May 15, 2007


We went to see “28 Weeks Later” last weekend, and while cars are not the primary focus of the apocalyptic zombie flick, a previous-generation Volvo V70 wagon played a heroic role. Without giving away too much, this Volvo wagon withstood crackling-fast zombies, poison gas floating through London streets and soldiers using flamethrowers, and it was able to successfully navigate a flight of stairs down into the London Underground. All without popping an airbag.

Volvo doesn’t stop its summer movie march with zombies. The company launched a promotion for the upcoming “Pirates of the Caribbean” sequel last week. Volvo is offering $50,000 in gold and the keys to an XC90 (“the one vehicle safe enough to drive the treasure home”) as reward for solving a puzzle that leads — surprise — to buried treasure. While the XC90 is a fine vehicle, and we’d be plenty happy with $50K in gold, we don’t really see any natural connection between a safe sport-ute and flamboyant pirates. What car would you want as a reward?

Volvo Pop Culture

Editor-in-Chief Patrick Olsen was born and raised in California. He loves pickup trucks and drivers who pay attention.  Email Patrick