Hyundai's Super Bowl Ads Show Revised Genesis

Hyundai has unleashed both of its planned Super Bowl spots. Narrated by Jeff Bridges, the subdued videos try to hammer home the message that Hyundai is indeed bringing big-car luxury at small-luxury prices.

At that it does a good job. But for us, we’re dismayed that the car in the commercials is sporting the Korean market’s grille and not the grille we fancied in Detroit, nor the alternate grille with the big H on it. Ho hum. Let us know what you think. The first ad is to the left, the second ad is below.

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Managing Editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon.  Email David