By Patrick Olsen on July 28, 2008
By Patrick Olsen
As a souring economy and soaring gas prices change the face of the U.S. car market, automakers find themselves at a crossroads. American consumers are turning away from large SUVs and pickup trucks, and car companies need to build smaller, more fuel-efficient cars — but still make a profit doing so. While the Big Three have found it difficult to adapt to this shift in buying attitudes, foreign automakers have been able to move more adroitly, but even some of them have been caught in the swirl of the storm.
Four Indiana cities highlight how high gas prices and environmental and economic concerns have forced the auto industry to change its ways or get left behind:
Over the next five days, we’ll offer an in-depth look at automotive manufacturing in the Crossroads of America, which serves as a microcosm of what's happening in this global industry.
Editor-in-Chief Patrick Olsen was born and raised in California. He loves pickup trucks and drivers who pay attention. Email Patrick