By Stephen Markley on November 17, 2008
A Chrysler dealer in Oak Lawn, Ill., has devised an innovative offer to move cars in an unforgiving market: Buy one, get another for a buck.
You did not misread that sentence.
With the purchase of a new Chrysler Pacifica, for the sticker price, Mancari's Chrysler-Jeep owner Frank Mancari will include a slightly used PT Cruiser for $1. The offer is likely aimed at households with multiple drivers, maybe teenagers, where the addition of a lightly used vehicle makes sense.
The PT Cruisers are former rental vehicles with about 10,000 miles on them. They normally retail for $12,000 to $13,000. The Pacifica goes for $39,000 and gets 14/22 mpg city/highway.
Mancari told the Chicago Sun-Times that while he's definitely losing money on the deal, he's at least getting a lot of media attention.
Auto Dealer Tries 'Bucking' Trend (Chicago Sun-Times)