2010 Toyota Tundra at 2009 Chicago Auto Show

While the full-size Tundra has not yet vanquished its Big Three competitors, only a fool would think Toyota could give up on such a lucrative segment. Today at the Chicago auto show, the automaker unveiled a brand-new 4.6-liter V-8 and a new six-speed transmission.

The engine is a bridge between the high-output 5.7-liter V-8 and the entry-level 4.0-liter V-6. The available option will go on sale with the rest of the 2010 Tundra range, starting April 2009. Toyota’s cost-cutting eliminated a press conference for the model. Fortunately for us, PickupTrucks.com has the inside scoop, with exclusive videos and information.

For full coverage, check out PickupTrucks.com.