These incentives are usually added on top of other cash-back or financing offers.
Detroit News columnist Daniel Howes sees this as a low blow by Ford — kicking its competitors while they’re down, and perhaps even perpetuating bankruptcy fears among buyers.
We’re not sure how any car shopper today wouldn’t already be aware of the dire straits in which Chrysler and GM find themselves. We’ll just say smart shoppers shouldn’t pass up an extra incentive if they find a vehicle that fits them.
Update: Ford says this offer is available in the following regions: New York, Boston, Philadelphia, Washington D.C., Denver and Phoenix.
Ford banks on its rivals' misfortune (Detroit News)