Today, Hyundai announced it will bring its global flagship sedan to the United States. Named “Equus” in other markets, the sedan is 7.2 inches longer than the Genesis sedan, which went on sale last year. It’s built on the same platform as the Genesis and will likely only be sold with the V-8 engine that tops the Genesis lineup. The Genesis tops out at $42,050, so the Equus will slot above that.
The Equus will be renamed for U.S. consumption, and its pricing, packaging and name will be announced closer to its on-sale date in late 2010, which seems an awfully long time from now. We’re also not sure if the market has fully accepted Hyundai as an automaker worthy of a $40,000 sedan.
Some say the U.S. Equus could be priced in the $50,000 range. We’re definitely not sure the U.S. is ready for that sticker shock, no matter how nice a sedan it may be.