2010 Jaguar XJ to Start at $72,500

Luxury doesn’t come cheap these days. The all-new 2010 Jaguar XJ revealed yesterday gets a new starting price of $72,500, including the destination charge. That’s for the base model with a 385-hp V-8. The outgoing XJ had a 300-hp V-8 and started at $65,700 (without destination). Other rear-wheel-drive luxury sedans, like the BMW 750i and Lexus LS 460, start at $80,300 and $63,825, respectively.

Looking at all the numbers, it seems Jaguar has priced the new XJ and the long-wheelbase XJL properly. It can’t go as high as BMW, and the updates are well worth the $6,000 bump from the outgoing model. Full pricing on each trim level is below.

XJ Pricing

• XJ: $72,500
• XJL: $79,500
• XJ Supercharged: $87,500
• XJL Supercharged: $90,500
• XJ Supersport: $112,000
• XJL Supersport: $115,000