Mark Fields, president of Ford’s American operations, dropped the news to Lincoln Mercury dealers when they met at the National Automobile Dealers Association in Orlando. Some sources are saying that the car will be a version of the Focus and even bare the name Tracer but that seems like a lot more information than Ford typically gives out to dealers.
Currently, the Mercury lineup has no compact car, and Ford has been thinking about bringing an upscale compact to Mercury. The new Focus makes sense, especially given its glowing reception when it debuted at the 2010 Detroit Auto Show, but previous attempts at selling an upscale small sedan at Mercury have never panned out. We’d much prefer to see Mercury get a convertible or coupe based on the new platform, much like Europe has of their previous Focus.