New BMW Brand Coming Monday
BMW will announce the official name of its new sub-brand on Monday during an online press conference. The project has been dubbed ā€œiā€ since its inception and will focus on electric and small vehicles. The first car will be the Mega City Vehicle, which goes on sale in 2013.

Take a guess at what the new brand will be called in the comment section below. We wonder if BMW could get away with using a lowercase I because of its worldwide association with Apple products. BMW also owns Mini and Rolls-Royce.


Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon.  Email David