Ram 1500 "Adventurer" Sets Sights on First-time, Young Car Shoppers


We haven’t seen too many significant developments from the Ram truck brand, as it pertains to the retail market, since it broke off from Dodge. That’s until we heard about the new, yet-unnamed Ram model unveiled today.

The new Ram 1500, codenamed “Adventurer,” will focus on the sport truck enthusiast market, offering something for young or first-time car shoppers, according to PickupTrucks.com.

The light-duty truck will come equipped with fog lamps, 20-inch aluminum wheels, air conditioning, automatic headlamps and a standard 390-horsepower Hemi V-8 mated to an automatic transmission. Since this model is more about looks than actual utility, body-colored bumpers and a grille with honeycomb inserts come standard, too.

The model comes in regular cab and short-bed body styles, with either 4X2 or 4X4 drivetrains. Models will start at $22,855, excluding $975 for destination, making it one of the most affordable pickups with a V-8 in the market. This coincides with a worker-friendly V-8-equipped Ram 1500, called the Tradesman, which debuted Monday with a similar price. The Adventurer will go on sale in the second quarter of 2011.

To learn more, check out PickupTrucks.com.

New Ram 1500 "Adventurer" Aimed at Sport Truck Enthusiasts Is Coming (PickupTrucks.com)

Dodge RAM 1500