Overall, 21% of the world’s 2011 model-year vehicles were painted white, PPG says. It has been the most popular color worldwide for a few years running.
White is also the most popular color in the United States, making up 20% of the market. Silver, once the pre-eminent color in the U.S., isn’t too far behind at 19%. Black and gray have 18% and 15% shares, respectively.
Natural colors — browns, tans, golds, oranges and yellows — make up 7%, and green makes up 2%. Brown has resurged in the U.S. over the past few years after losing a lot of popularity in the 1980s. It seems to be a favorite press color choice for Fiat, Buick, Acura and Mini.
Color is an important buying decision for a large number of car shoppers. PPG says 48% of car buyers generally pick a car based on color. Also, owners of large luxury cars, sports cars and large SUVs are more willing to pay extra for the color of their choice, PPG says.