2012 Camo Ram Aims to Deliver a Bull's-Eye to Outdoor Enthusiasts


Outdoor enthusiasts, take note: Ram has announced that it will launch a 2012 Ram 1500 limited-edition model featuring the Mossy Oak camouflage brand.

The four-wheel-drive crew cab, aptly named the Ram Mossy Oak Edition, is based on the Ram 1500 Outdoorsman. It goes on sale in December with a starting price of $38,915, not including a $995 destination charge.

“Ram Truck owners are deeply involved with the outdoors and proudly participate in hunting and fishing," Ram CEO Fred Diaz said, adding that the Mossy Oak Edition and the Outdoorsman models will “keep our focus on the needs and wants of our customers so that they can enjoy their enthusiasm for the outdoors and their sport of choice.” Among Ram 1500 owners, 30 percent of them hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers, the company says.

The Ram Mossy Oak’s bedcaps and tailgate are covered in the camouflage brand’s Break-Up Infinity pattern, and it also appears on the center column of the instrument panel and door inserts. Mossy Oak logos appear on the rear quarter panels and the head restraints. Buyers can get Espresso Tuscany-colored Katzkin leather seats.   

Available colors include black, bright white, Deep Cherry Red Crystal Pearl, Mineral Gray Metallic, Saddle Brown and Sagebrush monotone.


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