2012 Fiat 500 Priced at $15,500, Dealerships Announced

Fiat’s subcompact Mini Cooper competitor, the 2012 Fiat 500 (Cinquecento), was priced today at $15,500, excluding an undisclosed destination fee.

The Fiat 500 will come in three trim configurations: Pop, Sport and Lounge.

All will come standard with a 1.4-liter four-cylinder with MultiAir technology, power locks and windows, power heated side mirrors, electronic stability control, cruise control, air conditioning with filtration system, and seven-airbags, including a driver’s knee airbag.

The $15,500 Pop trim comes with 15-inch wheels and a five-speed manual transmission standard. It also comes in four interior color combinations and 14 exterior color options.

The Sport trim starts at $17,500 and adds a Bose stereo system, leather-wrapped steering wheel with audio controls, 16-inch alloy wheels and a sport-tuned suspension. The Lounge’s sporty interior is only available in black.

The Pop and Sport trims can get a six-speed automatic transmission for an additional $1,000.

The top-of-the-line Lounge trim comes with all the features of the other trims as well as the automatic transmission, automatic climate control, a glass roof and six different interior colors. The Lounge starts at $19,500. Lounge and Sport trims also come with Fiat’s Blue&Me, a voice-controlled multimedia system that connects with Bluetooth-enabled phones and USB-connected devices. It’s similar to Ford’s Sync system.

Fiat has learned a thing or two from Mini about a la carte options pricing. In the Fiat, a la carte options can quickly inflate the 500’s price. Adding some convenience features like heated front seats and a navigation system will bring the Fiat’s price north of $20,000 quickly. Still, a fully loaded 500 has nearly the same price as an entry-level 2011 Mini Cooper ($19,400).

The Fiat 500 can be ordered later this year and should be available at dealerships early in 2011. A Fiat 500C (cabrio) model will be available in spring 2011. Fiat also announced the dealerships where the 500 will be sold. We list them below:

Dealership name (dealership owner)

Alabama

• Fiat of Birmingham (Terry Spitzer) Arkansas 
• Fiat of Little Rock (Steve Landers Jr.) 

Arizona

• Fiat of Tucson (John Grant and Doug Moreland) 
• Fiat of North Phoenix (AutoNation) 
• Fiat of Avondale (John Grant and Doug Moreland) 
• Fiat of Scottsdale (Larry Van Tuyl and Coye Pointer) 
• Fiat of Chandler (Don Luke) 

California 

• Fiat of Irvine (Robert H. Tuttle and Jim Click) 
• Fiat of Costa Mesa (Jonathan Gray) 
• Fiat of Ontario (R.J. Romero) 
• Fiat of San Diego (Joe C. Gardon) 
• Fiat of Thousand Oaks (Andrew P. Shaver) 
• Fiat of Carlsbad (Christopher Baker) 
• Fiat of Roseville (AutoNation) 
• Fiat of Concord (Lithia Motors) 
• Fiat of North Sacramento (Carlos Hidalgo) 
• Fiat of Downey (Paul Antepara) 
• Fiat of Long Beach (Bob Davis) 
• Fiat of Palm Springs (Jorge L. Velarde) 
• Fiat of Fremont (Carlos Hidalgo) 
• Fiat of San Francisco (Kent Putnam) 
• Fiat of Puente Hills (Alexander Hwang) 
• Fiat of Torrance (AutoNation) 
• Motor Village of L.A. (Howard Drake) 

Colorado

• Fiat of Westminster (AutoNation) 
• Fiat of Denver (Doug Moreland) 

Connecticut 

• Fiat of Hartford (E. Clayton Gengras Jr.) 
• Fiat of Branford (John Lavallee and Robert Lavallee) 

Delaware

• Fiat of Wilmington (Larry Giacchino) 

Florida  

• Fiat of Daytona Beach (Randall Dye) 
• Fiat of Sarasota (Donald Osborne and R.W. Geyer) 
• Fiat of West Palm Beach (Jim Arrigo) 
• Fiat of Winter Haven (Ralph Mahalak) 
• Fiat of East Orlando (Frank Rodriguez) 
• Fiat of Sawgrass (Jim Arrigo) 
• Fiat of Clearwater (Alfred Andrews) 
• Fiat of Fort Myers (Frank Galeana Jr.) 
• Fiat of West Miami (Robert Potamkin, Alan Potamkin and Walter Ritter) 
• Fiat of Winter Park (John Fields) 

Georgia 

• Fiat of Morrow (Don Jackson) 
• Fiat of Newnan (Don Jackson) 
• Fiat of Buford (AutoNation) 
• Fiat of Marietta (Fred Brillanti) 

Hawaii 

• Fiat of Honolulu (Marc J. Cutter) 

Illinois 

• Fiat of Highland Park (John Fields) 
• Fiat of Schaumburg (Aaron Zeigler) 
• Fiat of Orland Park (Michael Bettenhausen) 

Indiana 

• Fiat of Greenwood (Tom Miller) 
• Fiat of Carmel (Fernando Falcon) 
• Fiat of Gary (Cary Bosak and Skip Bosak) 

Kansas

• Fiat of Olathe (Steve Landers) 

Kentucky 

• Fiat of Louisville (Winston Pittman) 

Louisiana 

• Fiat of New Orleans (Raymond Brandt) 
• Fiat of Shreveport (Steve Landers and Denny Rogers) 

Massachusetts 

• Fiat of Norwood (Peter Catanese) 
• Fiat of Peabody (Brian Kelly) 
• Fiat of Cape Cod (Joe Laham) 
• Fiat of Worcester (Herb Chambers) 

Maryland 

• Fiat of Owings Mills (Jerome Fader) 
• Fiat of Glen Burnie (Creston Tate) 
• Fiat of Gaithersburg (Harry Criswell) 
• Fiat of Frederick (Creston Tate) 
• Fiat of College Park (John Darvish) 

Maine 

• Fiat of Portland (John J. Quirk) 

Michigan 

• Fiat of Clinton Township (Carl Galeana) 
• Fiat of Novi (David Fischer) 
• Fiat of Bloomfield (Bill Golling) 

Minnesota

• Fiat of Inver Grove Heights (Peter Hasselquist and Jack Shimota) 
• Fiat of Brooklyn Center (David Luther) 

Missouri 

• Fiat of Creve Coeur (Louis Fusz Jr.) 

North Carolina 

• Fiat of Cary (Rick Hendrick and Gerald Desmond) 

Nebraska 

• Fiat of Omaha (Mickey Anderson) 

New Jersey 

• Fiat of Cherry Hill (Charles Foulke Jr.) 
• Fiat of Dover (Eric Nielsen) 
• Fiat of Somerville (Albert DiFiore) 
• Fiat of Ramsey (Ray Van Duren) 

New Mexico 

• Fiat of Albuquerque (Patrick Melloy) 

Nevada 

• Fiat of Las Vegas (Carolynn Towbin and Josh Towbin) 

New York 

• Fiat of Westbury (Joel Sporn) 
• Fiat of Rochester (Ray Helfrich) 
• Fiat of Orchard Park (Bill Loecher and Scott Biehler) 
• Fiat of Albany (Stanley Metzner and Donald Metzner) 
• Fiat of Patchogue (Gary Brown) 
• Fiat of Manhattan (John Monninger) 
• Fiat of Albany (Stanley Metzner and Donald Metzner) 
• Fiat of Staten Island (Joe Manfredi and Nick Manfredi) 
• Fiat of Larchmont (Alfredo Gulla) 
• Fiat of Brooklyn (John Giuffre Sr.) 

Ohio 

• Fiat of Toledo (Jim Yark) 
• Fiat of Akron (Adam Huff) 
• Fiat of Cincinnati (Robert Reichert) 
• Fiat of Bexley (Bobby and Bill Dawes) 
• Fiat of Youngstown (Bob and Chuck Eddy) 
• Fiat of Strongsville (Gary Panteck and Paul Hrnchar) 
• Fiat of Dublin (Dwayne Hawkins) 
• Fiat of Mentor (James Brown) 

Oklahoma 

• Fiat of Oklahoma City (Bob Nouri) 
• Fiat of Tulsa (Group 1 Automotive) 

Oregon

• Fiat of Beaverton (Brad Tonkin and Ed Tonkin) 

Pennsylvania 

• Fiat of Allentown (Frank Gerenser III) 
• Fiat of Greensburg (Paul Schimizzi) 
• Fiat of Downingtown (Jeff D’Ambrosio) 
• Fiat of Wexford (Corina Diehl) 
• Fiat of Langhorne (Bruce Toll) 

Rhode Island 

• Fiat of Providence (Michael Grieco) 

South Carolina 

• Fiat of South Charlotte (Damian Mills) 

Tennessee 

• Fiat of Nashville (Gary Mathews) 
• Fiat of Memphis (Al Gossett) 

Texas 

• Fiat of San Antonio (Ernesto Ancira Jr.) 
• Fiat of El Paso (Mack Massey) 
• Fiat of Houston (Jack Helfman) 
• Fiat of Clear Lake (John Garff) 
• Fiat of Austin (Nyle Maxwell) 
• Fiat of the Woodlands (Alfred Flores and Bruce Glascock) 
• Fiat of Fort Worth (Hershell Hunter) 
• Fiat of Plano (Ray Huffines) 
• Fiat of Sugar Land (Group 1 Automotive)  
• Fiat of Hurst (Conrad Holt) 

Utah 

• Fiat of Salt Lake City (John Garff) 

Virginia 

• Fiat of Newport News (S. Rick Gallaer Jr.) 
• Fiat of South Richmond (James Whitten) 
• Fiat of Fredericksburg (James Gramm) 
• Fiat of Norfolk (Bill Shepherd) 
• Fiat of North Richmond (Frank Pearson) 
• Fiat of Sterling (AutoNation) 

Washington

• Fiat of Seattle (AutoNation) 
• Fiat of Vancouver (Richard W. Hannah) 
• Fiat of Tacoma (Phillip W. Bivens) 
• Fiat of Kirkland (Greg Rairdon) 

Wisconsin 

• Fiat of Milwaukee (John Bergstrom) 
• Fiat of Kenosha (Andy Palmen)