Jeep unveiled a new Grand Cherokee concept at the Houston Auto Show, but it doesn't have a name yet. The automaker also launched the "Name My Ride" contest to name the production-intent vehicle. Aside from naming (and bragging) rights, the winner will also take home a new 2012 Grand Cherokee.
Distinguishing it from the regular Grand Cherokee, the concept rides on black-gloss 20-inch aluminum wheels, has platinum-chrome front-end trim with a mesh grille, black headlamp bezels and a black liftgate light bar. In other words, Chrysler is going for a more menacing look with this version of Grand Cherokee.
Got an idea? Visit www.jeep.com/namemyride to submit a name. The automaker will narrow the entries down to three and allow consumers to vote for their favorite. The winner will be announced in May.
Grand Cherokee is on a roll in the sales department. In the U.S., Jeep sold 127,744 units in 2011, up 51% compared with sales in 2010. Jeep Brand President and CEO Mike Manley expects this new Grand Cherokee trim to boost the model's popularity. "Jeep enthusiasts have always appreciated limited-edition models and the ability to customize their vehicles," he said in a press release.
If public feedback is positive, the unnamed Grand Cherokee model could hit dealerships as early as this spring.