Name the Next Jeep Grand Cherokee

Jeep unveiled a new Grand Cherokee concept at the Houston Auto Show, but it doesn't have a name yet. The automaker also launched the "Name My Ride" contest to name the production-intent vehicle. Aside from naming (and bragging) rights, the winner will also take home a new 2012 Grand Cherokee.

Distinguishing it from the regular Grand Cherokee, the concept rides on black-gloss 20-inch aluminum wheels, has platinum-chrome front-end trim with a mesh grille, black headlamp bezels and a black liftgate light bar. In other words, Chrysler is going for a more menacing look with this version of Grand Cherokee. 

Got an idea? Visit to submit a name. The automaker will narrow the entries down to three and allow consumers to vote for their favorite. The winner will be announced in May.

Grand Cherokee is on a roll in the sales department. In the U.S., Jeep sold 127,744 units in 2011, up 51% compared with sales in 2010. Jeep Brand President and CEO Mike Manley expects this new Grand Cherokee trim to boost the model's popularity. "Jeep enthusiasts have always appreciated limited-edition models and the ability to customize their vehicles," he said in a press release.  

If public feedback is positive, the unnamed Grand Cherokee model could hit dealerships as early as this spring.

Jeep Jeep Grand Cherokee Crossovers SUVs


Assistant Managing Editor Jennifer Geiger is a reviewer, car-seat technician and mom of three. She wears a lot of hats, many of them while driving a minivan.  Email Jennifer

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