Seinfeld Begs, Bribes Way Into Acura NSX

By Jennifer Geiger  on January 31, 2012

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Automakers are rolling out the big names for their Super Bowl XLVI ads. Comedian Jerry Seinfeld is the latest star to endorse a car during a game-time commercial.

Unsurprisingly, the spot is funny, and true to form, it's an uncomfortable funny. Jerry wants the new Acura NSX, but finds out he’s customer No. 2 on the waiting list. In response, he launches a campaign to be the first in line to get Acura's new sports car.

His fantastic bribery plots finally win him the keys, but in a very Newman-esque moment, rival comedian Jay Leno swoops in. Seinfeld is again relegated to the No. 2 spot.

The NSX first met the public in concept trim at the 2012 Detroit auto show; Acura says the production version should debut within the next three years. Watch the extended version of the ad on Acura’s Youtube page.

Acura Acura NSX Concept Cars Super Bowl Super Bowl Ads


Assistant Managing Editor Jennifer Geiger is a reviewer, car-seat technician and mom of three. She wears a lot of hats, many of them while driving a minivan.  Email Jennifer