2012 Toyota Prius c Priced at $18,950

By Jennifer Geiger  on February 7, 2012

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According to Toyota, the "c" in the Prius c's name stands for "city." It also could stand for "cheap." The newest, tiniest addition to the Prius family will start at $18,950 when it goes on sale next month. The subcompact hybrid joins the original Prius compact hatchback and larger, new-for-2012 Prius v wagon.

2012 Toyota Prius c Review

Its price isn't the only attractive number. The four-door hatchback's 73-horsepower, 1.5-liter four-cylinder engine and 60-hp electric motor should return excellent fuel economy. The EPA estimates it should get 53/46 mpg city/highway. Toyota says it's the "highest rated city fuel economy of any vehicle without a plug."

Four trims, numbered one through four, are offered. Standards include 15-inch steel wheels, automatic climate control, a 3.5-inch color display, an AM/FM/CD stereo with Bluetooth hands-free phone and audio connectivity, a USB port, steering- wheel audio controls, remote keyless entry, a tilt/telescoping steering wheel and nine airbags.

Options include a touch-screen navigation system with SiriusXM Satellite Radio (with a three-month trial subscription) and Entune. The latter feature interfaces with a smartphone's internet-radio applications and other functions.

Here’s the price breakdown (excluding the $760 destination fee) for each model:

Prius c One: $18,950
Prius c Two:
$19,900
Prius c Three:
$21,635
Prius c Four:
$23,230

Toyota Toyota Prius c Toyota Prius Hybrids Hybrids/Alternative Fuels


Assistant Managing Editor Jennifer Geiger is a reviewer, car-seat technician and mom of three. She wears a lot of hats, many of them while driving a minivan.  Email Jennifer