Hyundai Plans Super Bowl Blitz

By Jennifer Geiger  on Wed Feb 01 03:30:05 GMT-06:00 2012

https://www.cstatic-images.com/stock/765x765/0/-534757542-1425510327100.

In case you haven’t heard, Hyundai is on a roll, and it's using game-time commercials to make sure everyone knows it. Though we can safely say Hyundai spent much of 2011 at the top of its game, the automaker is channeling the ultimate underdog with one of its Super Bowl XLVI ads.

In the spot, an unmotivated employee gets a dose of inspiration from a teaming mass of coworkers humming the "Rocky" theme. The entire company joins the a cappella sing-along. According to Hyundai, employees from its Alabama plant helped make the commercial.

It's just one of four ads Hyundai plans to show during the game. Watch all of them on Hyundai’s YouTube channel.


Assistant Managing Editor Jennifer Geiger is a reviewer, car-seat technician and mom of three. She wears a lot of hats, many of them while driving a minivan.  Email Jennifer


Hyundai Super Bowl Super Bowl Ads