Subaru announced today that its rear-drive BRZ sports car will start at $25,495 for the Premium trim with a manual transmission. That excludes a destination charge of $750. A few will trickle into dealerships at the end of this month, but expect the bulk to go on sale next month.
The starting price is $1,295 more than the BR-Z's sister vehicle, the Scion FR-S. The BRZ comes standard with a navigation system, xenon high-intensity-discharge headlights and Bluetooth connectivity; the first two features are absent from the Scion. Subaru's starting price runs $1,245 more than the Hyundai Genesis coupe and $3,295 more than a base Ford Mustang. In their base trims, both of the competitors lack navigation; the Genesis coupe also lacks xenon headlights and the Mustang doesn’t have Bluetooth connectivity.
An upscale BRZ Limited adds heated seats, leather and suede upholstery, dual-zone climate control, keyless access, a rear spoiler and a few other features. Beyond that, a Subaru spokeswoman told us there aren't many factory options, so a fully loaded BRZ Limited should come in well under $30,000.
Here's how it breaks down: