By Jennifer Geiger on May 1, 2012
It's no secret that Scion is after the youth market with its tiny, new iQ subcompact; now the automaker is adding a unique incentive to make it even more appealing that crowd. Customers who buy a 2012 iQ from May 1 through July 31, 2012 will get a PlayStation Vita portable entertainment system.
The PlayStation Vita has a high-definition touch-screen, dual analog sticks, front touch-screen and rear touch pad, two cameras and a built-in microphone. The Vita "provides an unmatched portable gaming experience," Toyota said in a statement.
At 120.1 inches long, the iQ is Scion's smallest car and went on sale late last year with a base price of $15,265. Sales are off to a tepid start, but the iQ is gathering steam. Scion only sold 248 units in December 2011, its first month on sale. Sales figures climbed to 1,285 units in March, however.
Assistant Managing Editor Jennifer Geiger is a reviewer, car-seat technician and mom of three. She wears a lot of hats, many of them while driving a minivan. Email Jennifer