By Colin Bird on Mon Jun 11 05:00:00 GMT-06:00 2012
Honda says that shipping vehicles from Japan to the United States is not profitable, and the automaker will limit the amount of vehicles it sends to the country, according to Automotive News. Honda produces most of its popular vehicles in the U.S. — about 85% of the cars it sells here are made in North America — but a glaring omission is the Honda Fit, which makes up the bulk of Honda's exports to the U.S. The Fit makes absolutely no profit for Honda in America and very little for dealers, too, people familiar with the matter told Automotive News. Because of this, and combined with "red hot" Fit sales in Japan, U.S. allocation of the subcompact will remain extremely tight, the trade paper reports. Honda is building a factory in Mexico that will make a new, more profitable version of the Fit for the U.S. market by 2014.
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