Drivers Make Safe Choices in Fave-Features Survey

By Matt Schmitz  on December 3, 2012

Heated windshield-washer fluid? It's OK, I guess. Foot-activated liftgates? Meh. Push-button gear selector? Yawn. When it comes to people's favorite features in cars, safety comes first.

In a survey conducted by national automotive-lease facilitator, blind spot monitoring won the popular vote by a wide margin; 63% of the survey's 500 respondents said it's the feature they're most excited about. Other safety systems in the top five included collision avoidance (53.1%) and fatigue-reducing zero-gravity seats (38%). Voice command and large touch-screen controls received 38% and 37%, respectively.

"For all the talk of smartphone technology and car-performance features, today's drivers seem to prefer ways to keep them safe and secure in the vehicle," Scot Hall, executive vice president of, said in a statement.

Still, some differences arose when the figures were broken down by age. Drivers older than 50 noted lane departure warning as a favorite; younger respondents were more impressed by internal Wi-Fi connectivity. Text-messaging assistance was a popular option among women, while men were more interested in touch-screen controls.

The lowest-scoring features in the survey included heated windshield-washer fluid (19%); foot-activated liftgate (16.1%); in-car Google, Yelp and Facebook apps (15.4%); center-mounted airbags (12.1%) and push-button gear selector (9.2%).

Brands identified as doing the best job of developing new features included Mercedes-Benz (52.9%), BMW (45.1%), Ford (43.8%), Audi (39.4%) and Lexus (33.3%). GMC, Mazda, Dodge, Fiat and Kia scored the lowest.

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News Editor Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers.  Email Matt