2013 Ford Super Duty Goes Platinum
You knew it was going to happen. It was only a matter of time. The 2013 Ford Super Duty will get same high-level Platinum trim package that the Ford F-150 has been getting since the 2009 model year. And, we're told, this will be Ford's top-level trim package for Super Duty.
The package will work with and provide a choice to the Super Duty's other premium trim package, the King Ranch, but it will allow big-truck buyers to choose between the cowboy or stylish themes. Ford assures us — as difficult as it might be for some who think everyone who drives a pickup wants to be a cowboy — there are quite a few buyers interested in a luxury package without all the saddlebag and ranch-lifestyle details.
Among the new package's features is the new MyFord Touch (the first application for the multimedia system), a new grille, specially designed wheels, more stylized lighting details throughout the cab and bed, and a unique tailgate design. If you want to see video of what the new Platinum F-250 looks like, be sure to check out our video of the MyFord Touch system. We got an early look of the infotainment system installed in a new Platinum.
Pricing has not been announced, but you can expect these vehicles to make it to dealerships by the end of this year. We'd expect more pricing details to be released prior to deliveries. Expect the Platinum to compete with GMC's Denali packages as well as Ram HD's new Laramie Limited, and if you'd like to read the Ford press release, feel free to here.
