Super Bowl Ad Announces Price of 2014 Mercedes-Benz CLA-Class

According to a Mercedes-Benz ad running Sunday during Super Bowl XLVII, you won't have to make a deal with the devil to own a luxury vehicle and enjoy all of the "seductive" side effects that come with it. The 2014 Mercedes-Benz CLA-Class — the automaker's first front-wheel-drive compact sedan — will start at $29,900 when it hits dealerships in September (no word yet on the destination charge), according to the TV spot. The CLA-Class starts higher than many competitors, including the 2013 Audi A3 ($28,165), 2013 Acura ILX ($26,795) and 2013 Buick Verano ($23,965). All competitor prices include destination.

The entry-level CLA-Class borrows styling cues from its pricier "four-door coupe" sibling, the CLS-Class; it shares the larger car's frameless windows and sloping roofline. The swoopy appearance isn't just an aesthetic addition but an aerodynamic one. Mercedes-Benz claims the CLA-Class is the most aerodynamic production car in the world, besting the Toyota Prius.

The CLA-Class' 208-horsepower, turbocharged 2.0-liter four-cylinder is mated to a seven-speed dual-clutch automatic transmission and has a top speed of 149 mph. Mercedes-Benz promises spring 2014 will bring the CLA250 4Matic all-wheel-drive model; meanwhile, a pop-up note near the end of the Super Bowl ad teases viewers with a chance to win a trip to New York to see the CLA45 AMG; we expect it to debut at the 2013 New York Auto Show. Check out the video above.

2014 Mercedes-Benz CLA: First Look
2014 Mercedes-Benz CLA: Photo Gallery
2014 Mercedes-Benz CLA-Class Video

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News Editor Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers.  Email Matt