Chevy's Old Impala Gets New Life as Rental Special

Perhaps, like many Americans, you prefer the idea of consistency over novelty. It's that mindset that keeps fast-food chains like McDonald's in existence: They may not serve the best hamburger you can buy, but you know it will be the same hamburger every time you buy it. If this is you, then this news will please you: The current Chevrolet Impala, that favorite of rental fleets all over the U.S., will live on after the new 2014 Chevy Impala appears in dealerships. has learned that the old Impala will continue to be built and sold as the Impala Limited, going out to daily rental fleets only.

With the majority of the last-generation Impalas ending up as rental cars over the years, GM decided that the business was just too good to pass up by discontinuing the old one. The 2014 Impala is just launching now, and by all accounts seems to be a vastly superior product to the old one — but it is also likely to be considerably more expensive, making high-volume rental fleet sales less likely.

GM has precedent with this sort of thing — it kept the Chevrolet Malibu in production as both the Chevy Classic and the Malibu Classic as it introduced subsequent new models. It has also kept the Saturn Vue in production in Mexico as the Chevrolet Captiva, selling it to U.S. fleet businesses so that Chevy doesn't have to divert the hot-selling Equinox from dealers clamoring for more. There is no word yet on what powertrain will be used for the Impala Limited, nor how long GM intends to keep producing it.

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