Lexus Gives IS the Instagram Treatment

By Robby DeGraff  on July 19, 2013

Have you ever used the hip app Instagram to capture a shot of a cool car? Lexus ad director Jacob Rosenberg invited 212 users from across the country to make the first film using only Instagram photos.

Armed with mobile devices, participants were given a movie frame number and snapped away at Lexus's 2014 IS F Sport. Once all 360 frames were taken, participants applied filters to their photo, but cropping wasn't allowed. Does the redesigned IS look even more aggressive draped in a bit of Hefe or Sutro filters? You decide. All frames were then uploaded using the #LexusInstafilm and assigned frame number hashtags. The Instagram pics were then compiled and sequenced to make the film. Check out the video.

Related
Dodge Turns to Crowdsourcing to Sell Darts

Follow Lexus on Instagram 
Research the 2014 Lexus IS 

Lexus Pop Culture