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2016 BMW 7 Series Ready to Compete With the Mercedes-Benz S-Class (27 Photos)

img666543753 1442954562823 jpg 2016 BMW 7 Series; | Cars.com photos by Joe Bruzek

BMW’s 7 Series is all-new for 2016; the formerly yawn-worthy land yacht got a much needed boost of luxury. We got up close with the new 7 Series at the 2015 BMW Championship golf tournament in Lake Forest, Ill., where BMW showed off its new flagship sedan.

Related: 2016 BMW 7 Series: First Look

The interior is much softer for BMW, exchanging some of its cold, simple interior styling for a cabin with significantly higher-quality materials. It features a mix of wood and aluminum trim, plush leather upholstery and fine contrast stitching throughout. Like the S-Class, it gives off a boutique automaker vibe with obvious attention given to even the smallest details.

img1384119570 1442954578093 jpg 2016 BMW 7 Series; | Cars.com photos by Joe Bruzek

We played with a few of the 7 Series’ newest systems that will surely impress techies and those looking for wow-worthy features. BMW’s new gesture control reads like a gimmick; the automaker says hand motions can control stereo volume or answer and end phone calls. Here’s the wild part: It works. Granted, we were at a static car display, but using gesture control to circle your finger and turn up the volume worked surprisingly well. I can see the feature being useful with the programmable option where a gesture triggers a navigation destination, rather than having to stop or navigate through a series of menus to do the same.

img1470007023 1442954603468 jpg 2016 BMW 7 Series; | Cars.com photos by Joe Bruzek

You could have fooled me into thinking the 7 Series’ optional Display Key was a new smartphone instead of the 7 Series’ key fob. BMW’s optional Display Key is big but lightweight with a digital screen to show lock functions, vehicle information like fuel range, service schedules and it activates the 7 Series’ self-parking feature that automatically parks the car in the garage while the driver stands outside.

img1414595763 1442954588119 jpg 2016 BMW 7 Series; | Cars.com photos by Joe Bruzek

In back, the innovation continues with a removable Touch Command 7-inch tablet integrated into the rear center console. In addition to web browsing, the tablet controls the car’s entertainment systems, ambient lighting, sunshades, seating and more. Media is selectable through the tablet and playable through the dual rear 10-inch screens.

img1409054637 1442954584340 jpg 2016 BMW 7 Series; | Cars.com photos by Joe Bruzek

Screens are plentiful in the cabin, but perhaps most notable is the new iDrive 5.0 with a familiar-size center display screen up front, though this guy is filled with much more functionality and accessibility than other BMW media screens. The big display is now a touch-screen and teams with gesture control; when you reach to the screen, the display changes to a keyboard for entering navigation addresses.

img1359184503 1442954574270 jpg 2016 BMW 7 Series; | Cars.com photos by Joe Bruzek

The rest of the 7 Series sees big changes, like the carbon-fiber reinforced plastic passenger cell, but it’s the stunning and innovative interior that will make this car a more formidable competitor to the Mercedes-Benz S-Class, Jaguar XJ and Audi A8.

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Managing Editor
Joe Bruzek

Managing Editor Joe Bruzek’s 22 years of automotive experience doesn’t count the lifelong obsession that started as a kid admiring his dad’s 1964 Chevrolet Corvette — and continues to this day. Joe’s been an automotive journalist with Cars.com for 16 years, writing shopper-focused car reviews, news and research content. As Managing Editor, one of his favorite areas of focus is helping shoppers understand electric cars and how to determine whether going electric is right for them. In his free time, Joe maintains a love-hate relationship with his 1998 Pontiac Firebird Trans Am that he wishes would fix itself. LinkedIn: https://www.linkedin.com/in/joe-bruzek-2699b41b/

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