The 2020 Toyota Supra's base price will be $50,920, including a $930 destination charge, for the 3.0 model, but the initial 1,500 Supras for the U.S. will be Launch Edition versions priced at $56,180, according to the automaker. The Supra, which debuted at the 2019 North American International Auto Show in Detroit, arrives at dealers in the summer.
Related: More 2019 Detroit Auto Show Coverage
More than $50,000 is a considerable chunk of change, but given the last Supra was around $40,000 when it ended production some two decades ago — and that the new one shares a platform with the BMW Z4 — it's not out of line.
Standard features include a 335-horsepower, turbocharged 3.0-liter inline-six-cylinder engine sourced from BMW, an eight-speed automatic transmission, an adaptive suspension and a torque-vectoring rear differential. Launch Edition models will be offered in white, black and red with red mirror caps, matte-black 19-inch wheels and a numbered carbon-fiber plaque with Toyota President Akio Toyoda's signature. White and black Launch Editions have a red interior while the red version has a black interior.
The midrange 3.0 Premium, which is the basis for the Launch Edition, is priced at $54,920. It gets heated leather-trimmed seats, a larger dashboard screen with built-in navigation, wireless Apple CarPlay, a JBL premium stereo, wireless charging and a color head-up display. Navigation and a JBL stereo are a $2,460 option on the base 3.0.
A $1,195 Driver Assist Package adds full-speed adaptive cruise control, blind spot warning, rear cross-traffic alert, parking sensors and rear collision warning. It's optional for all models.
If you want the very first Supra, prepare to pay considerably more: A special matte-gray Supra with Launch Edition cues will be auctioned by Barrett-Jackson in Scottsdale, Ariz., on Jan. 19 to benefit the American Heart Association and the Bob Woodruff Foundation.
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