NEWS
A dozen years ago, when Hyundai launched its then-new Genesis sedan, the Korean automaker promised a car benchmarked against the likes of a BMW 5 Series and Mercedes-Benz E-Class — for about as much as a 3 Series or C-Class. Fast forward two full redesigns later, and the Genesis-turned-G80 from Hyundai’s now-separate luxury brand, Genesis, hovers more in between the two prices.
Related: 2021 Genesis GV80 Price Will Make You Say, ‘BMW and Mercedes Who?’
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Overhauled for 2021, the G80 starts at $48,725 (all prices include a destination charge) — a stone’s throw from the starting price of the related GV80 SUV — and tops out with factory options around $70,000. That roughly splits the difference between a 3 Series and 5 Series or C-Class and E-Class, but it represents a steep climb over the 2020 G80 ($43,575 to a factory-loaded $58,525).
You can’t blame Genesis. In recent years, it launched a direct competitor to the 3 Series and its ilk in the G70, leaving the G80 to move upmarket. This is the first G80 developed entirely for the Genesis brand; the prior-generation car, sold from the 2017 to 2020 model years, was a warmed-over version of the second-generation Hyundai Genesis (2015-16). Hyundai released full pricing this week on the 2021 G80. What do you get for that price? We’ll break down the major packages below.
Major standard features on the G80’s base trim include a turbocharged 2.5-liter four-cylinder (300 horsepower, 311 pounds-feet of torque) with an eight-speed automatic transmission and rear-wheel drive. Other features include:
Another $4,600 over the 2.5T RWD Standard adds the following:
Another $4,300 adds these features atop the Advanced Package:
Features on the G80’s lowest trim with the uplevel engine, a turbocharged 3.5-liter V-6 (375 hp, 391 pounds-feet of torque), read like the 2.5T Advanced plus a few features from the 2.5T Prestige. Beyond the changes under the hood, standard features on the 3.5T Standard include everything on the 2.5T Advanced plus:
Of note, most of the additions are features you’d get on the 2.5T Prestige, but one item — an electronically controlled suspension — is unavailable on any 2.5T variant.
The 3.5T RWD Prestige largely mirrors the 2.5T RWD Prestige, with all features therein plus a few extras unavailable on the latter (and, thus, any 2.5T trim):
All-wheel drive adds $3,150 on the Standard or Advanced packages for either engine. In both cases, it also adds heaters for the rear seats and steering wheel. With the Prestige Package for either engine, AWD runs $2,550 — a lower premium, as Prestige models already include the extra seat and wheel heaters.
Metallic paint is a stand-alone $400 option across the board, but the G80 won’t have any factory options beyond that, spokesman Kevin Smith told us. Thus, you can peg the G80’s factory-loaded price at just over $69,000; that’s for an AWD 3.5T Prestige with the upcharge for paint. Although it’s a hefty increase over the 2020 G80, such a ceiling still represents a relative value in this class. The E-Class and 5 Series, by contrast, can easily escalate past $80,000, and that’s before you get to their highest-performing AMG or M variants.
The 2021 G80 goes on sale in the summer.
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