2021 Genesis G80 Price: More Expensive, Yet Still a Bargain

2021 Genesis G80

A dozen years ago, when Hyundai launched its then-new Genesis sedan, the Korean automaker promised a car benchmarked against the likes of a BMW 5 Series and Mercedes-Benz E-Class — for about as much as a 3 Series or C-Class. Fast forward two full redesigns later, and the Genesis-turned-G80 from Hyundai’s now-separate luxury brand, Genesis, hovers more in between the two prices. 

Related: 2021 Genesis GV80 Price Will Make You Say, ‘BMW and Mercedes Who?’

Overhauled for 2021, the G80 starts at $48,725 (all prices include a destination charge) — a stone’s throw from the starting price of the related GV80 SUV — and tops out with factory options around $70,000. That roughly splits the difference between a 3 Series and 5 Series or C-Class and E-Class, but it represents a steep climb over the 2020 G80 ($43,575 to a factory-loaded $58,525).

You can’t blame Genesis. In recent years, it launched a direct competitor to the 3 Series and its ilk in the G70, leaving the G80 to move upmarket. This is the first G80 developed entirely for the Genesis brand; the prior-generation car, sold from the 2017 to 2020 model years, was a warmed-over version of the second-generation Hyundai Genesis (2015-16). Hyundai released full pricing this week on the 2021 G80. What do you get for that price? We’ll break down the major packages below.

2.5T RWD Standard: $48,725

Major standard features on the G80’s base trim include a turbocharged 2.5-liter four-cylinder (300 horsepower, 311 pounds-feet of torque) with an eight-speed automatic transmission and rear-wheel drive. Other features include:

  • 18-inch alloy wheels
  • LED headlights and taillights with high-beam assist
  • Leatherette (vinyl) on the seats, door panels and upper dashboard
  • Heated front seats with 12-way power adjustment, including four-way power lumbar
  • Memory driver’s seat
  • Power tilt and telescoping steering column
  • Dual-zone automatic climate control
  • Blind spot warning and automatic emergency braking with pedestrian and cyclist detection
  • Adaptive cruise control with lane-centering steering and Genesis’ second-generation Highway Driving Assist, which adds lane-change assistance
  • Keyless access with push-button start
  • 8-inch gauge display
  • 14.5-inch multimedia display with Apple CarPlay and Android Auto
  • Three USB ports

2.5T Advanced Package: $53,325

Another $4,600 over the 2.5T RWD Standard adds the following:

  • 19-inch wheels
  • Lexicon premium stereo
  • Panoramic moonroof
  • Ventilated front seats
  • Wood trim
  • Rear sunshades
  • Rear climate zone 
  • Power trunk

2.5T Prestige Package: $57,625

Another $4,300 adds these features atop the Advanced Package:

  • Leather upholstery
  • Power-closing doors
  • Wireless phone charging
  • Phone-as-key integration
  • Ultrasonic occupant alert
  • 360-degree and blind spot cameras
  • Remote smart parking assistance
  • Additional power driver-seat controls
  • Front passenger walk-in device
  • Heated rear seats
  • Heated steering wheel

3.5T RWD Standard: $60,125

Features on the G80’s lowest trim with the uplevel engine, a turbocharged 3.5-liter V-6 (375 hp, 391 pounds-feet of torque), read like the 2.5T Advanced plus a few features from the 2.5T Prestige. Beyond the changes under the hood, standard features on the 3.5T Standard include everything on the 2.5T Advanced plus:

  • Power-closing doors
  • Phone-as-key integration
  • Leather upholstery
  • Wireless phone charging
  • Ultrasonic occupant alert
  • Electronically controlled suspension

Of note, most of the additions are features you’d get on the 2.5T Prestige, but one item — an electronically controlled suspension — is unavailable on any 2.5T variant.

3.5T RWD Prestige: $66,125

The 3.5T RWD Prestige largely mirrors the 2.5T RWD Prestige, with all features therein plus a few extras unavailable on the latter (and, thus, any 2.5T trim):

  • 20-inch alloy wheels
  • Nappa leather upholstery
  • Microfiber suede headliner and pillar trim
  • 12.3-inch virtual gauges
  • Attention-warning system
  • Head-up display
  • Electronically controlled suspension

AWD: $2,550 to $3,150 More

All-wheel drive adds $3,150 on the Standard or Advanced packages for either engine. In both cases, it also adds heaters for the rear seats and steering wheel. With the Prestige Package for either engine, AWD runs $2,550 — a lower premium, as Prestige models already include the extra seat and wheel heaters.

Metallic paint is a stand-alone $400 option across the board, but the G80 won’t have any factory options beyond that, spokesman Kevin Smith told us. Thus, you can peg the G80’s factory-loaded price at just over $69,000; that’s for an AWD 3.5T Prestige with the upcharge for paint. Although it’s a hefty increase over the 2020 G80, such a ceiling still represents a relative value in this class. The E-Class and 5 Series, by contrast, can easily escalate past $80,000, and that’s before you get to their highest-performing AMG or M variants.

The 2021 G80 goes on sale in the summer.

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