If there is any company on the planet that understands you need to reach your consumers as soon as possible and as often as possible, it's a toy company. And that's exactly what Fisher-Price had in mind when it partnered with Ford Motor Co. to produce a version of the 2015 F-150.
The Power Wheels F-150 retails for $349.99 and will go on sale later this fall. Fisher-Price and Ford representatives got together and shared data and designs for about nine months before the new F-150 had its world debut at the 2014 North American International Auto Show in Detroit. It's worth noting that Ford makes $2 billion annually with hundreds of licensing agreements from products like small toys, pinball machines, pool tables and even cologne. The F-150 and Mustang are the two most popular models in this arena.
To check out the full lineup of Power Wheels, click here. Prices range from $100 to $350 and replacement batteries are available.
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