Skip to main content

Audi A1 May Come To U.S.

289895601 1425510788694 jpeg

Audi will consider bringing the production version of the A1 Sportback to the U.S. to compete with Mini, according to Handlesblatt, a German business publication. We hadn’t even heard the A1 was confirmed for European sale, but it looks like it will hit streets across the pond in mid-2010 with a possible American debut sometime after that.

Why would they do such a thing when their last smallish car — the A3 — hasn’t exactly set the sales world on fire? The A1 will be smaller than the A3 and theoretically priced closer to the sub-$20,000 Mini Cooper than the A3’s $27,000 starting price. Secondly, Audi desperately wants to overtake BMW and Mercedes-Benz in worldwide sales by 2015. BMW’s August sales in the U.S. were three times that of Audi’s. Including Mini sales, BMW sold 24,343 units versus Audi’s 8,047 for the month.

Audi May Sell Next Version of A1 Car in U.S., Handelsblatt Says  (Bloomberg) 

Managing Editor
David Thomas

Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon.

Featured stories

volkswagen id buzz pro s plus 2025 08 interior cargo jpg
toyota toyota corolla gr 2025 01 exterior front angle silver scaled jpg
nissan leaf 2026 01 exterior front angle jpg