Audi's Bang & Olufsen Sound Now Available in Q7

For the sound junkies around Cars.com’s office, it doesn’t get much better than the auditory experience created by Bang & Olufsen’s 14-speaker, 1,000-watt sound system in Audi’s A8 and S8. You may ask yourself: $6,300? For a stereo? Who? Why?

Trust us. Now, Audi is offering the system in its Q7 SUV as well. Audi says Q7s equipped with the stereo are arriving at dealerships right now. Not all Q7 trims get the stereo; it will be available in the Q7 3.6 Premium and 4.2 Premium models for an extra $6,300.

The A8 and S8 sedans were the original carriers of the sound system, where it pumped out 1,000 watts. A 505-watt version was later included in the A5 and S5, and a 465-watt version can be had in the R8 supercar. The Q7 will use the full-powered 1,000-watt stereo, which is tailored specifically for the Q7’s interior volume, shapes and materials.

Among the system’s trick features are the front tweeters that pop up out of the dashboard. The first sound heard inside the car when they deploy isn’t from the speakers themselves, but usually an “oooooh” or “ahhhhhh” from passengers.

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Audi’s Bang & Olufsen Sound System Reviewed (KickingTires)