Remember the Bentley EXP 9 F concept (above) that debuted at the 2012 Geneva International Motor Show? It was a big, goofy-looking caricature of an SUV, bearing more than a passing resemblance to the Canyonero from “The Simpsons.” Apparently enough people (oil sheiks and NBA wives, most likely) told Bentley that they wanted one, so the company has decided to green light production of the super-luxe family truckster at the company’s manufacturing plant in Crewe, United Kingdom.
U.K. Prime Minister David Cameron was on hand with Volkswagen Chairman Martin Winterkorn (VW owns Bentley) to make the announcement, which is expected to bring 1,000 jobs to the region and result in an investment of nearly $1.2 billion at the plant. Sales of the as-yet-unnamed Bentley SUV are expected to start in 2016, according to the company.
No word on whether the new-production SUV will look like the concept, but rumors swirling around the concept’s travels through the auto show circuit suggested Bentley will be toning down the cartoonish styling before it goes into production. Price likely will be similarly stratospheric, in keeping with Bentley’s ultra-premium status and to maintain exclusivity.
Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.