Cadillac CUE to Get Update in March, Includes Apple Siri Integration


Cadillac’s advanced multimedia system, called CUE for Cadillac User Experience, is about to get its first update since its 2011 introduction. The system, which centers around a large touch-screen with a haptic response “bump” when touched, has been both celebrated and criticized for its operation. In some vehicles it seems to work quite well, yet in others, testers have found it to be slow.

Whatever one’s experience with it, it remains one of the more advanced systems on the market, and it is about to receive its first update, according to Wired magazine. But has learned that the update is more than just a speed and performance enhancement. New functions will also be introduced to the system.

While the CUE system will get faster screens and quicker haptic acknowledgments with the update, a notable new feature will also be added: integration of Apple’s Siri concierge functions, enabling full use of Siri through the vehicle’s speakers. Owners must have a connected Apple product with Siri concierge, and now Siri replies will be given through the vehicle’s systems. In addition, new navigation features — evacuation routes for coastal areas prone to weather emergencies and more complete street name databases — will be added. The media player receives an update as well. It will now display embedded album art from songs loaded via the USB port.

“We said when we introduced CUE in 2011 that the Cadillac you eventually sell will be smarter than the one you bought, due to the updates we intend to introduce for the system over time,” Cadillac’s Brian Corbett told “This is the first of those updates.”

Customers are to be notified beginning in March with updates to follow soon after. Those updates, Corbett notes, will be optional; if a customer is satisfied with the system the way it is, there’s no obligation to have the CUE system updated. Unlike Ford, which updated its Sync and MyFord Touch systems wirelessly and through direct-mail USB dongles, Cadillac will perform the updates at the dealer.

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Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy. Email Aaron Bragman

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