Cadillac Goes to YouTube, Recruits Joan Jett and Tiki Barber

Automakers are always looking for new ways to promote their products. After all, there are only so many camera angles and TV commercial ideas. Cadillac shed some of its fuddy-duddy grandpa image when it released the CTS a few years ago. Today, it’s going a step further with an interactive video site called MyCadillacStory.com. 

Celebrities like Joan Jett and Tiki Barber join more pedestrian Cadillac owners — including some fuddy-duddy folks — to reminisce about Cadillac. Other fans out there can submit their own Cadillac story via YouTube as well. 

It’s a well-executed internet promotion that, believe it or not, is a rare thing.

[MyCadillacStory.com via Jalopnik]