Cadillac Is for Hipsters?

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That was my conclusion after watching the first three TV commercials from Cadillac’s new ad agency, Bartle Bogle Hegarty. Most of that impression comes from the music because anyone could edit the footage of the cars — CTS, CTS-V and SRX — like these three, but the standout feature seems to be the soundtrack. The exploding emblem is kind of cool, but otherwise I’m not sure how these commercials speak to the product they’re pushing.

Check out  all three commercials on Cadillac’s YouTube page — because they don’t allow embedding — and let us know if you’re impressed.