AutoPacific says it looks at 48 categories to “objectively measure” ownership experience (“ownership experience” seems like a highly subjective thing, but we’ll let that slide). Its survey included more than 25,000 owners or lessees of new, 2009 vehicles. The firm does not disclose which automakers it has as clients.
Cadillac, which has been rated in at least the top five overall brands in all 13 of the firm’s surveys, also won the Luxury Sport Utility segment, with the Cadillac Escalade. The Lexus LS won the award for highest satisfaction overall for a vehicle, while Hyundai took the Rising Star Honors for its 11-position jump in customer satisfaction.
Brands with multiple winners include Toyota with six, Ford with four, Hyundai with three, and Chrysler and GM with two each.
Cadillac Top Brand in Customer Satisfaction (The Detroit Bureau)