Cars.com Survey: Fewer People Consider Domestics
Only 23% of those surveyed said they only considered domestic makes, like Ford and Chevy, when shopping for a new car. That’s down from 27% last year. Most of those defectors said they instead considered cars on a variety of factors, rather than where it was built. The percentage answering that way rose from 64% to 67% this year. Those considering only import brands rose from 9% to 10% this year.
In some distressing news for Chrysler and GM, only 32% of those surveyed said they would consider buying a new car from either company due to their recent bankruptcy filings.
The survey was conducted online in June 2009 with a random sample of 1,088 men and women more than 18 years of age. The margin of error is +/- 3%.
