Cheese, Cheese Me: Domino's Serves Up In-Car Pizza Ordering

Are you hungry? Like, right now? But you’re in your car and the realization dawns that nothing awaits you in the fridge or cupboard at home? Is the panic setting in? Keep calm and drive on with this knowledge: The galaxy brains at Domino’s are, er, rolling out an in-car ordering platform that will allow you to put in for a pizza from the comfort of your vehicle without ever picking up a phone. (Also: On behalf of everyone here at Cars.com, thanks for reading, but please don’t read this while you drive.) 

Related: Self-Driving Fords to Deliver Domino’s Pizza

In a move that’s sure to please motivational speakers living in vans down by rivers everywhere, the pizza chain is working with Xevo Market, an automotive commerce platform for connected cars, to develop the system. Domino’s said in a statement that the “ordering feature will be automatically loaded on millions of cars with the Xevo platform starting in late 2019.”

The likeliest recipients are cars that fall under the GM’s U.S. brands: Buick, Cadillac, Chevrolet and GMC. Xevo, based near Seattle, powered the rollout of GM Marketplace in late 2017 for model-year 2017-2018 cars. Not wanting to be left behind in said Marketplace by brands such as Starbucks, Dunkin’ Donuts, Wingstop, TGI Fridays, Shell, ExxonMobil, Priceline, Parkopedia, Applebee’s, IHOP and Delivery.com, Domino’s is getting in on the action to ensure its self-driving Fords aren’t the only easy way to feed your pie-loving needs.

“At Domino’s, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” Chris Roeser, director of digital experience at the company, said in a statement. “This new AnyWare platform will make ordering pizza easy, whether you’re in the car waiting for the kids to finish soccer practice or you’re on your way home from work.”

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A customer must first log in before proceeding with his or her order. You can track your pie’s progress similar to the tracker on Domino’s current website. Those yearning for cheesy goodness can also locate their local store and call in an order from the app. None of this seems like a good idea to do while driving, but perhaps Domino’s trusts your hunger won’t overcome better judgment. That makes one of us.

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