Chevrolet Debuts the 2015 Silverado 1500 Midnight Edition


As truckmakers fight for customers in the highly competitive pickup truck segment, the typical strategy is to steal the spotlight when debuting an all-new truck and follow up with eye-catching trim packages or special editions to keep the momentum churning. As a result, special trim packages seem to be all the rage nowadays, which makes sense. They can normally be produced by combining existing colors and features under one theme umbrella at a relatively low investment. Don't get us wrong, we're not against these trim packages, but sometimes they seem to be more form than function.

That said, we like Chevrolet's new offering for the 2015 Silverado 1500 called the Midnight Edition, which seems to be a visual cousin to the GMC Sierra 1500 Elevation Edition (for which was announced last week). See our Elevation video by clicking .

The Midnight Edition starts in either double-cab or crew-cab Z71 configurations in 4×4 or 4×2 drivetrains and comes in any color you want as long as it's black. And it's all black, meaning door handles, trim pieces, side mirrors, the grille, bumpers and headlight bezels; even the headlights are blacked out and the 18-inch alloy wheels have high-temp black paint. Finally, this will be the second model — after the Silverado Rally Edition — to sport the black bow tie.

Chevy says it's going to limit production of the Midnight Edition to just 5,000 units; dealerships will start taking orders in February. We're told comparative package prices will will vary between $1,600 and $2,000, depending on the model.

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