CARS.COM — In the age of the smartphone-carrying, always-connected car shopper, a car’s technology features have become just as important as the car itself. To capitalize on that, Chevrolet has launched what it’s calling the 24/7 Promise in conjunction with the redesigned 2016 Cruze compact sedan.
At the heart of the 24/7 Promise is an extended-length trial of the Cruze’s connected services. It includes a free two-year trial of SiriusXM satellite radio, two years or 24 gigabytes (whichever comes first) of 4G LTE data for in-car Wi-Fi and two years of the OnStar Guidance Plan. The Guidance Plan includes automatic crash response, roadside assistance, stolen-vehicle assistance, turn-by-turn navigation and the ability to use a smartphone app to lock and unlock the doors and start the car (if equipped with remote start). The 24/7 Promise also includes two oil changes and tire rotations.
Related: 2016 Chevrolet Cruze: First Drive
Steve Majoros, marketing director for Chevrolet cars and crossovers, said the 24/7 Promise is designed for younger buyers but will still be appreciated by older customers. “It was a nice way for us to acknowledge their need set and the way they live their lives,” he said.
The program’s two-year satellite radio trial is significantly longer than the typical three- or six-month free trial that most of the Cruze’s competitors offer, but it’s only for uplevel LT and Premier trims; the Cruze’s lower trim levels don’t offer satellite radio — or the 24/7 Promise. All Cruze models support Apple CarPlay and Android Auto, which let you mirror select smartphone apps on the car’s standard dashboard touch-screen.