In an interesting marketing strategy to better organize its truck buyers, Chevrolet is creating an exclusive Truck Legends club. Membership is open to anyone with a pickup truck or SUV with more than 100,000 miles on the odometer, or anyone who's purchased or leased two Chevy trucks in their lifetime. Granted, that leaves the "exclusive" club open to just about anyone who's owned a Chevy, but it could be an interesting and valuable way to bring Chevy loyalists closer to the truckmaker and collect some interesting stories.
Membership to this Chevy club does require registering at its website, which means giving some of your personal information and telling about your current or past pickups. In return, Chevy will offer members some interesting gifts and rewards that range from mileage decals to free car washes and discounted oil changes. It'll even offer some once-in-a-lifetime experiences, such as front-row seats at sold-out MLB games or getting a personal behind-the-scenes tour of upcoming models.
The Chevy Truck Legends program is open now for registration, but it's not clear how the stories about your pickups will eventually be used beyond making you more or less eligible to win different prizes. We're hoping Chevy will make those pickup and SUV stories available so we can all enjoy them.
The customer program will first focus on Texas owners and participants but will roll out nationwide in 2017.