Chevrolet Spells It Out: 2019 Colorado Gets New Grille Option

When we had our first chance to drive the all-new 2019 Chevrolet Silverado 1500 and see the full lineup of trim levels, the first thing that caught our eye were the grilles of the more commercial-oriented trims. The Work Truck, Custom and Custom Trail Boss trims sported Chevrolet in all capital letters across the grille, ditching the classic bow-tie badge.

Sure, this might look like Chevy is taking a page from the Toyota or Ford playbooks, both of which use capital block lettering on the grille on select performance models: Toyota's TRD Pro series and Ford's F-150 Raptor. But we have to say, this design cue looks really good on the Silverado, too.

So maybe it shouldn't surprise us that the 2019 mid-size Colorado will get the same treatment, but as an accessory option. Buyers who fork over $475 can have Chevrolet spelled out across the grille instead of the bow tie, making their truck look a little different.

To date, only the will offer this grille as standard, but if a sizable number of people order the new grille for their mid-size Colorado, you can bet you'll see it standard on that wave of special editions that are likely headed our way in the coming year.

Cars.com photos by Mark Williams (2); Evan Sears; manufacturer