Chevy To Get New Compact, Hummer Brand Under Review
GM announced today that it is rapidly altering its future production to meet the new demands of an American buying public thirsty for fuel efficient vehicles. That shift in demand could also spell the end of Hummer as a GM brand.
The biggest news on the fuel efficiency front is that GM will introduce an all-new Chevrolet-branded compact car in the U.S. and globally. It will not be a Cobalt or an Aveo; the Aveo will be redesigned and GM will add new, high-efficiency engine technology for the U.S. What that means, we can only guess.
What we do know is that GM is ramping up production at two of its car assembly plants to produce these new cars, as well as current models.
Unfortunately, the company is also stopping production completely at four plants that build trucks and SUVs, although there was no announcement of any canceling of specific truck and SUV models.
News is dire for fans of the Hummer brand. CEO Rick Wagoner said the brand is “under review.” Which means it could be considered for sale or go to the chopping block. He also singled some move on Hummer as one of three key “operational and strategic actions required to position GM for sustainable profitability and growth.”
Do you think it’s time for Hummer to go the way of the Dodo? Or Oldsmobile? Let us know.
