Chevy Unveils SEMA Truck: The Volunteer

Photography by Evan Sears

In the second of new concept trucks for the upcoming Specialty Equipment Marketing Association show, Chevrolet showed off the Silverado Z71 Volunteer Firefighter Concept at the State Fair of Texas. Less pop culture than the Black Ops version, it’s meant to be a tribute to all those who give of their time and talents to help protect their neighbors, friends and families.

Chevy says it made the truck flashy — with “custom silver Liquid Metal paint and graphics” — to draw the attention of passing drivers, but the truck maker has also packed it with utility. Inside the truck is plenty of firefighter gear, including chrome fire extinguishers, a bed toolbox, firefighters’ turnout gear, an axe (of course) and a Halligan tool.

Under the hood you’d find an EcoTec3 engine tied to a six-speed automatic heavy-duty transmission. The truck comes equipped with Chevy’s CornerStep rear bumper, stability control, the Z71 off-road suspension and hill descent control.

Of course, safety is no second-tier concern. According to Chevy, the concept comes with lane departure warning, a Safety Alert Seat that uses “haptic vibrations” to alert the driver of impending danger and a forward collision alert system.

To read the full press release, .