Last summer General Motors announced an employee pricing program to rid itself of aging models sitting on lots. Ford followed suit with a similar program. It was a success but also made customers used to giant discounts. It has taken months for Ford and GM to get back to more normal pricing plans as they introduce popular new models that are selling well without much discounting.
Chrysler on the other hand is in the same place GM and Ford were a year ago. They’re looking at Jeep, Dodge and Chrysler dealer lots full of slow-selling cars, trucks and SUVs while they wait for hot new models to arrive. There’s no word yet on which vehicles will see the big discounts but we expect almost every model, besides the hemi-powered Chrysler 300 and Dodge Charger and Magnums, to see some type of discount starting July 1. We’ll post the list as soon as it’s available.
[Chrysler to offer new discounts in July to clear glut, Reuters]
