City Man Replaces Jeep Bobblehead Ads; Still Not Interesting
When Jeep introduced the new Compass small SUV, it used a series of ads with bobbleheads driving the car around, listening to music and bobbing their heads. That was it. To say it was lackluster is an understatement. Now Jeep is following the bobbleheads with City Man, a giant made up of urban things like road signs and newspaper stands. City Man surfs the Compass around streets, supposedly showing it off.
Advertising pundits aren’t impressed with City Man, and I admit I didn’t get it at all when I first saw it last week. I never got the bobbleheads, either.
What would be a better commercial?
I vaguely recall a Dodge Caliber commercial with a bunch of young, hip guys on a road trip, drinking from the refrigerated glove box, then pulling over to the side of the road for an impromptu bathroom break. Maybe they could have a bunch of young, hip women drive the Compass on a road trip and show off its features.
What do you think? What’s the best car commercial on TV right now?
[Message Lost For Some in Jeep Ads, The Detroit News]
