Declare Your Independence From Full Price: Best Fourth of July Car Deals

By Kelsey Mays

June 22, 2018

18_May-Memorial Day_Best Deals_PD.jpg — Cars.com graphic by Paul Dolan

The Fourth of July is on a Wednesday this year, which puts a damper on things because, well, jeez — you'd have to take off two whole days to really make a holiday weekend out of it. Still, AAA predicts 39.7 million Americans will hit the road from July 3-8, up more than 5 percent over last Independence Day. If your trip out of town sends you past the auto mall, keep an eye out — you might spot a few deals.

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As of this writing, few automakers have rolled out the red, white and blue carpet with Independence Day-themed sales. Still, we checked six major markets (Atlanta, Chicago, Denver, Houston, Los Angeles and New York) for big June discounts that extend through the holiday. Here's what we found.

2018 Dodge Journey: $4,000 to $4,500 off, depending on trim level and region. Qualified shoppers can instead get zero percent financing for 36 months plus $1,000 to $2,000 off, depending on region. Offers expire July 5.
2018 Jeep Compass: $1,500 to $3,250 off, depending on trim level and region. Qualified shoppers can instead get zero percent financing for 60 months or, on some models, zero percent for 36 months plus $500 to $1,250 off, depending on region. These incentives expire July 5.
2019 Jeep Cherokee: $3,500 to $4,000 off, depending on trim level and region. Qualified shoppers can instead get zero-percent financing for up to 60 months plus $500 to $1,000 off, depending on loan length, region and trim level. Offers expire July 5.
2018 Jeep Renegade: $2,500 to $4,500 off, depending on trim level and region. Qualified shoppers can instead get zero percent financing for 36 months plus up to $2,000 off, depending on trim level and region. Offers expire July 5.
2018 Kia Forte sedan: $2,000 to 2,250 off, depending on region. Qualified shoppers can instead get zero percent financing for 66 months plus — in some regions — another $500 off. Offers expire July 9.
2018 Toyota Corolla sedan: $1,500 to $2,000 off in most regions. Qualified shoppers can instead get 0.9 percent for 60 months and 1.9 percent for 60 months in some regions. In select regions, Toyota doesn't offer the cash back but does have 48-month, zero percent financing for qualified shoppers. All offers expire July 9.

Keep in mind that your discounts may vary based on many particulars, so check with your local dealer for specifics. We found these deals advertised as of June 22, too, and automakers sometimes update current incentives before the expiration date rolls around.

Is the Fourth of July a Good Time to Shop?

Generally speaking, is the Fourth of July — or any holiday weekend — a good time to shop for a car? Tyson Jominy, head of automotive consulting at J.D. Power and Associates' data arm, said yes to the second part. Holiday weekends do see an uptick in new-car incentives, Jominy said, especially during four marquee weeks: Memorial Day, Labor Day, Thanksgiving and the week between Christmas and New Year's.

The problem is that the Fourth of July isn't one of those. Since it falls at the beginning of the month — not the end, when Jominy says overall incentives creep higher — this holiday tends to get short shrift.

"It's the beginning-of-a-month kind of holiday, so you don't get that same effect," he said.

Unlike the others — even Labor Day, which automakers often attach to the August sales month — Jominy said that Independence Day is "never going to coincide with a month-end, so it's always going to be a fairly small [incentives] holiday."

The good news? Shoppers might find some deals on the early side this year. With the holiday falling on a Wednesday in 2018, shoppers could see more ads in the final week of June as automakers ramp up advertising as much as a full week ahead, Jominy said.

Many June deals extend past the end of the month to do just that. Check out Cars.com's picks for new-car deals in June: Among the highlighted models, deals on the Chrysler 300 run through July 5, while deals on the Ford Escape and Focus, Kia Optima and Sorento, and certain versions of the Nissan Titan end July 9. All of them are for the 2018 model year.

Happy shopping — and don't forget the sunscreen!

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