Dodge Challenger Demon Burns Rubber in New Video

img 713956043 1487262327349 jpg 2018 Dodge Challenger SRT Demon | Manufacturer image
CARS.COM — The power of Fiat Chrysler compels you! Muscle car enthusiasts may want to get an old priest and a young priest to help keep their heads from spinning around as they exorcise anticipation for the all-new 2018 Dodge Challenger SRT Demon. The Detroit brand released the six-six-sixth teaser video today for its new halo car as it leads up to the big reveal at the 2017 New York International Auto Show in April.

Related: How the Dodge Demon Plans to Blow Competitors Away

The latest installment, “Multiplication,” is a lightning-quick 16 seconds long, revealing further details of the Demon in blink-and-you-miss-it fashion. The video shows a close-up shot of the tires on the racetrack showing stress marks and buckling at launch. Dodge says the Demon comes factory-equipped with specially designed, street-legal drag radial tires measuring 12.6 inches in width as well as 18-by-11-inch lightweight wheels.

Compared with the Challenger Hellcat, the Demon’s tires reportedly achieve a 15 percent larger contact patch and more than twice as much grip, resulting in a 35 percent higher launch force.

“The added traction and higher profile of these new tires allow the Challenger SRT Demon to handle higher launch torque loads,” Dodge said in a statement. “So, since it can now handle more, Dodge decided to give it more … more torque multiplication.”

Watch the “Multiplication” video below, and follow along or catch up with the campaign at

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Former Assistant Managing Editor-News Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers. Email Matt Schmitz

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