Related: How the Dodge Demon Plans to Blow Competitors Away
The latest installment, “Multiplication,” is a lightning-quick 16 seconds long, revealing further details of the Demon in blink-and-you-miss-it fashion. The video shows a close-up shot of the tires on the racetrack showing stress marks and buckling at launch. Dodge says the Demon comes factory-equipped with specially designed, street-legal drag radial tires measuring 12.6 inches in width as well as 18-by-11-inch lightweight wheels.
Compared with the Challenger Hellcat, the Demon’s tires reportedly achieve a 15 percent larger contact patch and more than twice as much grip, resulting in a 35 percent higher launch force.
“The added traction and higher profile of these new tires allow the Challenger SRT Demon to handle higher launch torque loads,” Dodge said in a statement. “So, since it can now handle more, Dodge decided to give it more … more torque multiplication.”
Watch the “Multiplication” video below, and follow along or catch up with the campaign at www.ifyouknowyouknow.com.