CARS.COM — The power of Fiat Chrysler compels you! Muscle car enthusiasts may want to get an old priest and a young priest to help keep their heads from spinning around as they exorcise anticipation for the all-new 2018 Dodge Challenger SRT Demon. The Detroit brand released the six-six-sixth teaser video today for its new halo car as it leads up to the big reveal at the 2017 New York International Auto Show in April.
The latest installment, “Multiplication,” is a lightning-quick 16 seconds long, revealing further details of the Demon in blink-and-you-miss-it fashion. The video shows a close-up shot of the tires on the racetrack showing stress marks and buckling at launch. Dodge says the Demon comes factory-equipped with specially designed, street-legal drag radial tires measuring 12.6 inches in width as well as 18-by-11-inch lightweight wheels.
Compared with the Challenger Hellcat, the Demon’s tires reportedly achieve a 15 percent larger contact patch and more than twice as much grip, resulting in a 35 percent higher launch force.
“The added traction and higher profile of these new tires allow the Challenger SRT Demon to handle higher launch torque loads,” Dodge said in a statement. “So, since it can now handle more, Dodge decided to give it more … more torque multiplication.”
Watch the “Multiplication” video below, and follow along or catch up with the campaign at www.ifyouknowyouknow.com.
Former Assistant Managing Editor-News Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers.