Duh: Hyundai Sales Event Adds $500 Cash Back

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Hyundai makes some of the most sedate, middle-of-the-road cars on the market. They’re not bad cars, they’re just not what one would call edgy. That’s why their comical “Big Duh” sales event is so strange. The company says its cars are so practical and value-packed you’d have to be dumb not to take an extra $500 and buy one, hence the “Duh.” There’s even an interactive website where you can record a song composed of people singing “Duh.”

The sale runs through Sept. 4, and the $500 cash back is off current offers. That includes the brand new Veracruz crossover.

For a full list, click below. For a full list of incentives of all brands, go to’s incentives page.

  Vehicle               Current Cash Rebate               Big Duh Bonus Cash
  Sonata                     $2,000                               $500
  Santa Fe                   $1,000                               $500
  Tiburon 2.0L I4              $500                               $500
  Tiburon 2.7L V6            $1,000                               $500
  Tucson 2.0L I4             $1,000                               $500
  Tucson 2.7 L V6            $1,500                               $500
  Entourage                  $2,000                               $500
  Veracruz                                                        $500
  Azera                      $1,000                               $500
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Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David Thomas

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